The Columbia Design League will offer the lecture, Mark Sottnick: I Spy for Fun and Profit, at Tapp’s Art Center, located at 1644 Main Street in Columbia, SC, on Mar. 22, starting at 6pm.
Using photography to search the streets around the globe for the past 25 years, Sottnick brought “global visual intel” – trends, cultural patterns and ideas – to some of the world’s leading companies including Target, Budweiser and Marshall Fields. Rather than presenting ideas and charts or spreadsheets, Sottnick believes that imagery is far more effective for the client.
This corporate work led to his personal discovery: the belief that creativity, conscious and unconscious amateur design is everywhere around us if we only look and that anyone can enhance their own enjoyment and understanding of the world through a photographic exploration of their travels or their own local surroundings. The museum is now the street. Sottnick shares examples that he has “spied” for fun and profit.
Fee is $10 or free for CDL members.
For further info visit (http://www.columbiadesignleague.org/).