Today, Green Hill Center for NC Art, in Greensboro, NC, launched I Heart NC Art, a social media campaign to raise awareness and funding to support working North Carolina artists, as well as support the next generation in North Carolina. Green Hill Center for NC Art has set a goal to reach $31,250 before March 15, 2013.
The campaign name I Heart NC Art is titled to create a focus around North Carolina Artists. Since its founding in 1974, Green Hill Center has presented and sold artwork of over 9,700 visual artists and engaged nearly 1 million visitors through free access to The Gallery, ArtQuest, and The Shop. Green Hill Center connects people to art through open, accessible, and personal experiences. With North Carolina at the center, Green Hill Center produces original exhibitions, invest in North Carolina artists and educate people of all ages.
“In today’s economic climate, non-profits must be astute in figuring out how to explore new ideas without creating a financial burden on the organization. Green Hill Center’s supporters are varied and loyal but we must reach out to new supporters and friends, and using social media as a tool to accomplish this is essential,” said Laura Way, Executive Director of Green Hill Center for NC Art, “Today, our Center must raise funds to support ArtQuest, the exhibition program and general operations—we start each year from dollar zero; we need the support of many to achieve all that we do each year. We steward every dollar wisely, and make careful and deliberate decisions on where to allocate our resources. The funds from I Heart NC Art will be used to support the programs our community values, and will help us remain a healthy, sustainable organization this year, and the next 38.”
“Green Hill Center has been around for 38 years, and after 38 years we know what the community values in our programs through its participation and support. This campaign is a means to help support those programs that our community has indicated are valuable to them. This is not just the Greensboro community, but the community of artists across the state. The funds raised will be unrestricted funds to help support our exhibitions, ArtQuest and our general exhibitions.”
Donors who give to the “I Heart NC Art” campaign receive online recognition for their gift. Supporters and advocates are asked to use #IHeartNCArt on twitter and “Like” on Facebook to help amplify the message. The following are tools to share or send to friends, family and colleagues.
For more information visit (www.greenhillcenter.org).